The Interconnected App Experience

You could say the location-based social networking app, Foursquare, is adding more “squares” to its matrix. The company just announced a new feature called Connected Apps. The service will do just as the description reads in that it connects to other mobile applications.

This change will make Foursquare more of a social networking and recommendation app and less of a “check-in” app. Connected Apps will allow a number of other apps to integrate with Foursquare, aiming to make Foursquare the top location-centered socializing tool. The mobile app partners for this integration, as stated by Sarah Perez of TechCrunch, are:

  • “Eat this, not that- From Men’s Health Mag, Eat This, Not That tells you what dishes to order and what to avoid at restaurants when you check in
  • Untappd- Shows recommendations from friends and others on which beer to order, and easily check-in to beers from within foursquare
  • Sonar- Informs you of your connections to interesting people nearby
  • Sound Tracking- Share and discover songs your friends have shared at a place
  • Snoball- Trigger charity donations when you check in, and tells you about friends’ donations
  • Food Spotting- Share and get recommendations on which dishes to order
  • GroupMe- Makes it easier to share your check-in with a group of friends on GroupMe
  • Blue Legends- Notifies you when you earn extra rewards for checking into Lufthansa venues
  • Instagram- Share your Instagram photos on foursquare, which friends can see and tap through to the Instagram app
  • Path- Share photos and text from Path, which tap through to the Path app
  • The Weather Channel- Get the weather forecast with your first check-in of the day and when you check in to a new city”

Foursquare is looking to become, as Perez puts it, “The interconnected app experience… [which is] a big step towards building a ‘web of apps’ where apps, like their hyperlinked counterparts on the desktop web, move away from being isolated, self-contained and solitary experiences.”

What do you think of the new Foursquare? Let us know in the comments section.

Mobile App Testing with uTest

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