In case you missed the news, tablets are pretty popular these days; beloved by people of all ages - including kids. Seeing a big market opportunity, Toys ‘R’ Us is launching a tablet just for children, called the Tabeo. Here’s the story from VentureBeat:
Created by and available solely at Toys ‘R’ Us, the Tabeo comes with 50 games, including beloved apps Angry Birds and Cut The Rope. Built-in parental controls limit what kids can do on the tablet and how much time young ones use it. (Amazon recently announced similar controls in its latest Kindle Fire tablets.)
The jump into tablets comes as Toys ‘R’ Us faces two big existential challenges: On the retailer end, online outlets are scooping up customers, making Toys ‘R’ Us (and Best Buy) basically showrooms for companies like Amazon.
And the kids aren’t helping, either. Young ones are increasingly turning to gizmos and video games for their entertainment, making it a bit tougher for toy makers and toy retailers to do business. Aiming to remain relevant, Toys ‘R’ Us wants to get ahead of what kids are interested in. Hence the Tabeo.
The Tabeo brings up some unique testing challenges, including those around UI; privacy settings; parental controls, purchase controls (imagine a kid downloading hundreds of paid apps) and others.
Would you buy this tablet for your kids? Let us know in the comment section.