Posted on 10/18/2010 in Variety Hour
by Mike Brown
From the Consumerist:
A new study finds that the mobile devices are excellent virus vectors, harboring 18% times more bacteria than a typical men’s bathroom flush handle. Furthermore, “If you put virus on a surface, like an iPhone, about 30 percent of it will get on your fingertips,” said the study’s co-author. And, “a fair amount of it may go from your fingers to your eyes, mouth or nose.” Next time you borrow someone’s cellphone, you might want to bust out the rubber gloves and Lysol first.
Just a word of cation to all of our mobile testers out there!
Posted on 08/24/2010 in Mobile App Testing
by Mike Brown
Loose lips sink ships….but they sell a boat load of mobile devices.
I call it the leak strategy. Basically, if you want the masses clamoring for your soon-to-be-released mobile device, you’ll need to “leak” it through the appropriate channels. A press release and commercial just won’t cut it anymore. Of course, there’s a lot that goes into this type of marketing maneuver, but here are my two pieces of advice:
1. Keep your PR firm in the dark: For a successful leak, your PR firm must have plausible denability. That is to say when the news breaks, you want them to be in damage control mode – and it needs to be genuine. People can easily sense this type of PR apprehension, which only lends credibility to your leak and builds awareness around your product. If the leak was the brainchild of the PR firm (like when Apple “left” the iPhone 4 in bar), then they must do their best to feign concern. I recommend a sham press conference with lots of “no comments.”
2. Leak the actual device, not just the details: Your leak will gain much greater credibility if it involves the actual device, not just the specs. A picture is worth a thousand words, which is worth a few dozen purchases, at least. A Youtube video could seal the deal.
I bring this up because, in the last 24 hours, we’ve read about leaks from Android (2.2), Microsoft’s Windows 7 phone, the Chrome tablet and others. These types of leaks are becoming more and more common, and I wanted to make a few suggestions that would keep them lively, entertaining, and above all, believable.
Posted on 07/26/2010 in Android App Testing
, iOS App Testing
by Mike Brown
A few months back, we noted that mobile apps are NOT just for DoodleJump, where we discussed a study showing the incredible expansion (and acceptance) of mobile apps into the corporate world. In fact, between 86 percent and 90 percent of respondents identified increasing worker productivity and responsiveness as two key factors for deploying mobile applications.
Since we’re all apparently in agreement that mobile apps are extremely beneficial, the next question becomes: iPhone or Android?
This is a particularly important question for small businesses – and it’s the subject of Joe Brockmeier’s latest article on smallbusinesscomputing.com. Comparing each device in terms of hardware, mobile apps and carrier (like a mobile usability tester) Joe explains why Android makes more sense for small businesses:
Posted on 06/29/2010 in Mobile App Testing
, Variety Hour
by Mike Brown
Okay, so your humble editor is a huge fan of Futurama and couldn’t be happier knowing the crew is back for another season – but what’s that got to do with mobile application testing?
Glad you asked. On July 1st, 3010 2010, episode three of the new season – “Attack of the Killer App” – will deal with the future of the iPhone and other popular earth technology. Here’s the synopsis from theinfosphere.org:
“The story will deal with the future of technology such as iPhones and Twitter, with Mom controlling Twitter. Also, Fry posts an embarrassing video of Leela online. Also, somehow, a two-headed goat that throws up one end and exudes diarrhea on the other end gets involved in the story. There is some kind of contest, in which Mom controls Twitter and Bender hacks Facebook to control it. Fry and Leela take votes from citizens, asking who they think will win. Also, the crew goes to a planet that is a waste dump to eliminate e-waste. The children of the planet strip the ship and Bender for waste. Soon the crew discover that children do all of the work on the planet, except for whipping the children.”
You see? What could be more relevant to our daily mobile testing discussions?
Posted on 05/24/2010 in Mobile App Media
, Mobile App Testing
by Mike Brown
In Jigar Patel’s latest blog post, he explains the best way to go about taking screenshots on a Nokia device.This includes instructions for setup via your desktop computer, but here’s his advice for the smartphone installation:
Installation Steps Using Mobile Device: If you have smartphone then you can install application from Ovi store by following below steps using web browser on device.
- Open the web browser on your device and navigate to http://store.ovi.mobi
- Sing-in to Ovi Store and go to home page.
- Click on the Search link and search for the ’Best Screen snap’. Click on the search result to go to the application page to download the application.
- Click on the Download button displayed on the application page. It will start installation of ‘Best Screen snap’ application.
It could be the string of lost calls, the lack of multi-tasking functionality, the non-removable battery – but for whatever reason, more and more users are switching to, well, anything but the iPhone.
Newsweek tech blogger Daniel Lyons is the latest to jump ship. He’s switching to Android. Here’s why:
I used to think that would be enough, that if I could just run my iPhone on Verizon, I’d be happy. Well, no more. The new version of Android—version 2.2, a.k.a. Froyo—blows the doors off the iPhone OS. It’s faster, for one thing. It also will support Flash, something Apple refuses to do, mostly out of spite.
The new Android OS will support tethering, meaning you can use your phone as a portable Wi-Fi hotspot, connecting your computer to the Internet. Apple and AT&T say they’re going to offer tethering—someday. It’s just not clear when. Which is why, just to be mean, Google showed an Android phone tethered to an Apple iPad at Google’s developer conference this week. Big laughs all around.
Lyons’ criticisms are of course nothing new, as thousands of users have expressed similar frustrations. Though they might not agree, it’s important for mobile testers to keep this type feedback in mind when reviewing applications on these devices.
Nothing against Doodle Jump (we love that game!), but a recent study confirmed what many in this space have long been arguing: “that mobile application deployment is critical to long-term corporate success.”
Sterling Commerce, an AT&T company, published results of a survey given to mobile decision-makers in the US, Brazil, Canada, France, Germany and the UK. As you’ll see, mobile apps and devices are practically selling themselves these days, as they have been shown to provide increased productivity, increased customer satisfaction and nearly everyone seems to realize it.
This should be seen as great news for businesses, consumers, developers and yes, mobile app testers – especially those with experience in niche industries. The complete results are after the jump, so when you get there (you won’t need a beanie-copter), be sure and take notice of the industries mentioned. This will give you a good idea of the applications that will need to be tested in the years ahead.
Anyway, here are the findings: