Many of us struggle to manage our Facebook, Twitter and LinkedIn applications all at once. Bouncing between our different accounts can seem like too much at times. What if another major player were added to the mix?

Swipp, a new twist on social media, has raised $3.5 million in its first round of funding and is set to release this summer. CEO and Co-Founder, Don Thorson, believes there will be a need for Swipp because social media is only in its version one phase.

According to Jennifer Van Grove of Venture Beat, the product is still very much in the dark:

 “After some prying – and boy did we pry – Thorson boiled Swipp down to ‘a social data play’ that will ‘extract a lot more knowledge and intelligence from the communities than Facebook and Twitter do.’ The 10-person startup also believes it has hit upon a never-seen-before business model that will appeal to brands.”

The app sounds interesting, but trying to compete with companies like Facebook and Twitter will call for some thorough app testing before launch. As we all know, to get on board with the major players Swipp will need to produce a flawless user experience. It will be interesting to see how the launch plays out.

What are your thoughts on this new social media app? Let us know in the comments section.