People love reality TV. People also love an underdog story. So it it any wonder that viewing audiences flock to talent contest-esque shows that let them vote for their favorites? This phenomena is nothing new, but what was new a few years ago was the option to text your vote instead of sitting on an old fashioned phone line. What’s the next logical step after text-to-vote? Why, an app of course! Except apps require quite a bit more testing than the time-tested texting network. Unfortunately, a TV company in Britain didn’t take that into account. Here’s what happened (from Paid Content):
When UK commercial TV leader ITV announced it would take voting for its Britain’s Got Talent show via mobile app this May, it was supposed to herald the next step in the premium mobile TV participation phenomenon.
But insufficient testing meant the broadcaster could not process half of votes paid for by mobile users, and ITV had to abandon the app mid-series. In a complaint adjudication published by Ofcom on Monday, ITV said it had lost 51 percent of votes which came in via the mobile app.
A lack of load testing and insufficient network capacity was officially blamed for the blunder. ITV, the television network whose app failed mid-season, point-blank says the app’s creators did not perform enough testing before launch. It also announced that it will have more hands-on involvement with all future app testing (a good approach since it’s ultimately ITV that people will remember when they think of the disappointing app). Here’s their official statement:
“The provider did not load-test the full infrastructure end-to-end and did not anticipate the firewall problem that occurred.
“ITV said that changes to the process will include enhanced overall project management, the requirement for ITV project managers to review all test data, and improved communication between developers and platform providers so that risks can be identified at an early stage.”
And as it turns out, this particular app provided has a history of not doing enough load testing. Read about the other instances at Paid Content >>>