You’ve heard of eComm, now get ready for mHealth – mobile health. Apps geared toward helping people monitor and manage their health are expected to grow from $230 million in revenue in 2010 to $392 million by 2015, according to research by Frost & Sullivan. InformationWeek has the scoop:
Among those projected to download and use mobile health apps more frequently over the next few years are older Americans and their caregivers and patients with chronic conditions. The study notes that as the healthcare industry seeks to reduce costs, mobile health apps will become more prevalent. The aim of these tools is to better monitor patients’ health and prevent costly events such as hospital readmissions.
Furthermore, in a consumer-driven patient-centered healthcare model, patients are encouraged to play a greater role in tracking their health through mobile health apps that monitor vital information such as medication adherence, blood pressure, and glucose readings.