Mobile is big – really, really big – but don’t expect revenue numbers to back it up. Not for now anyway. Over at TechWell, Noel Wurst takes a look at why mobile revenue seems to be lagging behind and asks if mobile will ever live up to the hype. Here’s a good excerpt:
Mobile technology may very well be the future, but without a current guarantee of mobile advertising revenue, where exactly will the money come from?
It shouldn’t come as much of a shock that companies like Intel, Microsoft, and AMD are hurting as PC sales plummet. Their CEO’s have seen it coming, and they’ve claimed that they’re making the business model changes necessary to right the ship during this rapid shift to a mobile technology world.
The reemergence of the success of these companies isn’t hard to imagine, not because they’re “too big to fail,” but because they don’t rely heavily on online advertising dollars. On the other hand, Google and Facebook clearly stand out as companies that must figure out how to generate advertising revenue in the mobile world.
Twitter and Facebook both are doing everything in their power to make life easier for advertisers, when what advertisers want more than anything is clicks. That is, purposeful clicks.