Mobile App Shopping Increases Among Younger Shoppers

No need to clip or print coupons anymore – or even go to the store for that matter. The increasing popularity of mobile app shopping is drastically changing the retail space. In fact, many users are making in-app purchases instead of shopping all together.

A recent Econsultancy survey covered by TechCrunch broke down the adoption of mobile shopping by age group. Unsurprisingly the 18-34 age group ranked highest in both mobile shopping purchases and mobile shopping price comparisons. Here are two of the charts, see the full post here:

 

 

 

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