From the we-knew-it-was-true department comes this news from Gartner: the majority of apps downloaded are free, not paid. That means if you’re launching a paid mobile app, then you face an uphill battle for users and revenue. Here’s TechCrunch with the story:
The mobile app market, currently still led by app trailblazer Apple, is continuing to grow at a rapid pace: according to new research from Gartner there will be nearly 46 billion mobile app downloads made this year, nearly double the 25 billion downloads in 2011. Among those downloads, free will continue to reign supreme: 89% of those downloads worldwide will cost nothing. That is also appearing to have a knock-on effect on apps that are sold for a price: 90% of paid apps will cost less than $3.
These are pricing trends that will only become stronger. By 2016, Gartner is predicting the the mobile app market will see almost 310 billion downloads, with 93% of those free apps.