Is Android or Apple Gaining? Answer: Both

Even ScalesAs testers do you own both an Apple and an Android phone? If not, how did you pick? Was it personal preference? How about platform marketshare? Or did you take developer-platform preference and app marketplaces into consideration?

I’m putting my money on personal preference, but in the event that your decision was driven by platforms, developers and marketshare here’s two interesting pieces of news:

1. While Apple has historically been the preferred developer platform (because it’s more lucrative), research firm Ovum is predicting Android to take that title by the end of the year.

2. Android and Apple marketshare are neck and neck as of the end of Q4 2011.

Here’s some more information on Point 1 from PCWorld:

Google’s Android will become the preeminent platform for developers over the next 12 months, edging ahead of Apple’s iOS, according to a study by research firm Ovum. Nearly all developers, however, will support both platforms.

Ovum’s call comes as Android continues to suck up market share, with more companies using the platform to crank out a wave of mobile devices. While iOS has seen its market share growth slow in the recent years, it has always been seen as a more lucrative location for developers to make money. As a result, most apps came to iOS first, and the other platforms second.

That, however, could all change in the coming months, Ovum said. Android’s prevalence is getting hard to ignore, and developers have incorporated new business models such as advertising and in-app purchases to spur revenue.

Read the full article >>>

And now a bit on Point 2 from Digital Trends:

Apple’s iPhone owned more of the US market than all Android-based devices combined during the fourth quarter of 2011, according to a new study from market research firm Kantar.

In the US, Apple’s iPhone has surpassed the smartphone market share of all Android devices combined during the final three months of 2012, according to new numbers out from research firm Kantar Worldpanel ComTech, as reported by Reuters. But the difference is almost invisible: Apple owned 44.9 percent of the market; handsets running Google’s Android operating system owned just 44.8 percent.

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While they’re both interesting points and trends worth keeping an eye on remember to keep the reports in perspective. One’s a prediction and who knows what will happen in the mobile world in the next 12 months. While the other point is taken from a market snapshot report, there are also reports out there that say Apple growth is slowing drastically while Android adoption is sky rocketing (the exact opposite of what the Kantar report says).

But in the end, if you choose your hardware based on preference, not on which platform is more popular with the public or developers, these are both just moot points.


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