Facebook has 1.01 billion users. Of those billions of users, 604 million (around 60%) use the social network’s mobile app. Of those mobile Facebookers, 126 million (21%) visit Facebook elusively via mobile. That’s a pretty big percentage for a company who historically has had a hard time fine tuning its mobile offering. And the number is only increasing. According to quarterly reports filed with the Securities and Exchange Commission (and reported on by Venture Beat), the number of mobile-only users has increased 24% since June. And that trend is expectedto continue, possibly at the expensive of the network’s traditional website.
“While most of our mobile users also access Facebook through personal computers, we anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future and that the usage through personal computers may be flat or continue to decline in certain markets, including key developed markets such as the United States, in part due to our focus on developing mobile products to encourage mobile usage of Facebook,” the company disclosed in the 10-Q report.
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