Facebook To Put App Quality First With App Center

Here’s a thought: What if app discovery were driven by quality, as opposed to buzz or sheer number of users? That’s the idea behind Facebook’s soon-to-be-released App Center. Here’s TechCrunch with the details:

Today, Facebook app discovery too heavily favors the loudest apps with the most users, so Facebook today announces it will soon launch the App Center, a single, personalized hub for discovering the highest quality Facebook-integrated games and utilities from across the web and mobile. And for the first time, Facebook is beta testing the option for developers to sell pre-paid web and HTML5 apps. You’ll be able to access App Center via the web or mobile, and you can send apps you discover on a the web to your littler devices.

App Center could be a huge boon to app growth on Facebook, especially for those that are beloved but not inherently viral.   With any luck, App Center will usher in an age where your news feed is filled with apps you actually want use, not just the spammiest ones or those with the biggest marketing budgets.

Unlike the unpersonalized app directory Facebook shut down a year ago, App Center won’t list every available app, just the ones with the highest customer ratings, engagement, session length, and voluntary sharing. App Center dynamically shows you different apps depending on your habits. If you play games, that’s what you’ll see. If you think those are a waste of time and only use utility apps like BranchOut or Open Graph apps like Foodspotting, those will be what appear.

This is obviously a development that’s sure to put more emphasis on mobile app testing. The article continues:

Developers will gain a new category of Insights metrics measuring the quality of their apps. They can monitor these to see how changes they make impact the enjoyment and engagement of their users.

Needless to say, we’ll be keeping a close eye on the progress of App Center.

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