Believe it or not, there are actually mobile app mistakes that don’t involve testing. Radar O’Reilly lists ten of them in this great article. Here are the first three:
Mistake 1. Begin coding immediately
Many fail in the mobile space because they start developing their app as soon as they have an idea. In the extreme case, those with programming skills will actually start coding the app immediately. The first steps, however, should be focused on business and strategy aspects; pixels and design or coding and development come later in the process.
Mistake 2. Ignore competitors and alternatives
One of those business and strategy aspects that many pursuing apps ignore is to identify and use competitor apps. Understanding what competitors do well and where they’ve come up short will provide guidance on what features to develop and how to differentiate an app. Similarly, learning from top apps in app stores or even real-world alternatives, can reveal opportunities for innovation.
Mistake 3. Be purposeless
Wanting a million dollars shouldn’t be the sole motivation for building an app. At the same time, app stores are likely one of the best places to pursue a new venture right now. Ultimately though, it is still a new venture and any new venture comes with a certain amount of risk. Outlining clear short- and long-term goals, that are aspirational yet attainable, will provide a much better foundation for success.