With the upcoming launch of Windows 8, developers (the good ones, anyway) are scrambling to get their touch-based apps ready for the new operating system. Touch-based apps…hmmm…now where have I seen those before? :)
PCMag recently took a look at a BlueStacks – a company that could potentially help thousands of developers get their current mobile apps ported over to Windows 8, testing challenges notwithstanding. Here’s a brief excerpt:
Interestingly, the idea of running a mobile app on the desktop has been of great interest to consumers since Apple introduced the iPhone. People using iOS apps on mobile devices have wanted the same apps on their Macs. However, Apple took a different route by creating its own app developer’s kit and software app ecosystem. BlueStacks even has an OS X player so that users can run all of these Android apps on Macs as well. Also, a Windows RT version of the BlueStacks player is in the works too. But BlueStacks has opted to make a player that directly delivers existing Android apps to a Windows PC.
One major PC maker has felt that this is too important to ignore. Asus has done a deal with BlueStacks and its player will be on many Asus Windows 8 PCs and tablets later this year. AMD’s support will put the BlueStacks player on its customers’ PCs in the future as well. I would not be surprised if other chip vendors follow AMD’s example since they want as many of their chips sold as possible. If Windows 8 touch-based apps are slow to roll out, partnering with BlueStacks to put more than 500,000 apps—even if they are Android apps—on PCs would be a good move.
Ultimately, it would be prudent for Microsoft and Google to back BlueStacks because it would help Microsoft to sell more Windows 8 systems and Google to get its Android partners’ apps on millions of new devices. But since users can download the BlueStacks players on their own, it is in the best interest of OEMs and ODMs to support these virtual apps over time, too. This could be a significant technology that could rev up Windows 8 adoption and, from a Windows 8 user standpoint, play an important role in the decision to use Windows 8 today and in the future.