With mobile app testing being a relatively new discipline, there’s a lot of variation in the way it’s conducted, particularly among the world’s major brands. Some rely primarily on tools. Some outsource their testing. Some crowdsource the effort. Others, surprisingly, don’t test at all.
In today’s post, we’re going to give you a specific example by highlighting how USA TODAY tests their mobile apps. The following has been taken from a uTest customer case study. For the complete story, click here.
For nearly thirty years, USA TODAY has been at the forefront of innovation in the news & media industry across print, web and now mobile platforms. The first national paper to introduce color and one of the first publications to establish an active web presence in the mid-1990s, USA TODAY was also among the first in its class to launch native applications for the iPhone, iPad, Android and the other mobile operating systems.
The company’s dedication to mobile quality has clearly paid off: As of December 2011, USA TODAY saw aggregated mobile page views exceed web page views for the first time in its history.
But with greater success, comes greater responsibility. As USA TODAY began to support more mobile platforms and devices in an increasingly fragmented environment, key players within the company realized the need for an efficient, scalable way to increase their testing capabilities. Tim Carlson – Director of Mobile Product Development and Operations – began this search with some key criteria in mind.
“We needed a QA and testing solution that could be a part of our in-house team,” said Tim, who started his IT career as a tester. “We have such a close knit team and we wanted to keep that culture, so traditional outsourcing was not even an option. Of course, we also needed mobile experts who could hit the ground running. Mobile is a fast-growing space, but there are surprisingly few people who specialize in the testing side of the equation. Those were the main reasons why we chose uTest.”