According to Forrester research, native mobile apps outperform their HTML5 counterparts. HTML5 apps are a one size fits all approach where just one set of code is created for every platform. Native apps are designed specifically for a certain operating system. One of the major points of differentiation in the performance of each type of app is load speeds. Serdar Yegulalp of InfoWorld writes:
Mobile HTML5 apps are known to be slower than native mobile apps. Some of this is due to delayed updates or bugs in stock browsers on mobile platforms.
Also, Forrester found that 59% of time, HTML5 apps took longer than planned to complete with a lot of time lost fixing issues and retesting. Despite this, Forrester’s survey in October 2013 showed that 43% of IT managers were using HTML5.
But don’t completely discount the usefulness of HTML5 apps. Forrester notes that they still have their place like for apps that put content over interaction. Also, it is possible to use a hybrid approach of both native and HTML5. Serdar Yegulalp sums up the Forrester report quite well:
HTML5 is useful as one weapon in the mobile arsenal, but is still no silver bullet.
When creating a mobile app, there are a variety of factors, like cost and time, to weigh when deciding between a native or HTML5 approach. One major part of the equation should be the effect this choice will have on your user’s sentiment. For example, if your app is taking too long to load, it may instill negative feelings. Whether you choose HTML5 or native apps, pay special attention to load time. Since the app ecosystem is becoming increasingly crowded, having a top quality app is the only way your company will win – and keep – users.
This post originally appears on the Applause App Analytics Blog.