Apps labeled 4G or LTE are all over the app markets these days. But is developing an app for the new network, or including the buzzword in your app’s title going to attract more users? According to a new study measuring public opinion on 4G it’s about a 50-50 chance. From CNet:
Nearly 47 percent of those surveyed by market analyst Piper Jaffray don’t feel they need access to a 4G LTE network, while another 26 percent said they thought all 4G LTE networks were largely the same.
Piper Jaffray Senior Analyst Christopher Larsen wrote in a research note, “We think this shows that despite all the 4G advertising, consumers aren’t really focused on it.”
Another interesting take away is that people don’t seem to know or care who has the best 4G network. But just because the public doesn’t care doesn’t mean you don’t have to test on each network you’re planning on offering your 4G app on. If your app has trouble loading or is sluggish users aren’t going to blame the network, they’re going to blame you.
So while having 4G or LTE in the name of an app isn’t a bad thing, it’s not exactly the road to gauraunteed riches either. 4G simply isn’t on the radar for almost 50% of users. Food for thought before you dive into your next project.