Mobile apps are a big deal, but are set to become an even bigger deal over the next few years.
According to Mobile Marketing Watch, data from Gartner shows that mobile apps will be downloaded more than 268 billion times within the next three years:
“By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps ‘one of the most popular computing tools for users across the globe.’
It’s no surprise that apps have become a huge opportunity for brands to interact with customers, however, in today’s apps economy the users hold all the cards:
‘Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve,’ said Brian Blau, research director at Gartner. ‘This connection to consumer services means users are constantly funneling data through mobile apps. As users continue to adopt and interact with apps, it is their data — what they say, what they do, where they go — that is transforming the app interaction paradigm.’”
Gartner adds that as the use of mobile devices and wearables expands into other areas of consumption, apps will become even more significant. However, in order for companies to get a piece of that $77 billion in revenue, their applications have to maintain a quality user experience and win over users.
Blau hits on a key point in that listening to what users say is transforming the app interaction paradigm. Tracking and understanding this data will become increasingly important for brands who want to engage their customers through mobile.
This post originally appeard on the Applause App Analytics Blog.