Since users are increasingly shying away from laptops and desktops in favor of smartphones and tablets, it should be no surprise that internet consumption on mobile devices skyrocketed this past year. From The New York Times:
In the United States, consumers used an average of 1.2 gigabytes a month over cellular networks this year, up from 690 megabytes a month in 2012, according to Chetan Sharma, a consultant for wireless carriers, who published a new report on industry trends on Monday. Worldwide, the average consumption was 240 megabytes a month this year, up from 140 megabytes last year, he said.
But what’s in a megabyte or gigabyte anyway? A megabyte is about the amount of data required to download a photo taken with a decent digital camera, or one minute of a song, or a decent stack of e-mail.
So using that analogy — 1.2 gigabytes of mobile data a month looks something like 1,200 photos that a person downloaded to the Internet from a mobile device each month, compared with 690 photos he downloaded a month last year.
Since Cisco predicts that mobile internet usage will surpass traditional internet use by 2016, this might be a good time to make sure your app can stand up to heavy load or consider responsive web design.