According to new Gartner research released today, app downloads are going to continue increasing. Last year, nearly 64 billion mobile apps were downloaded. This year, that number is expected to reach just over 102 billion. By 2017, Gartner predicts total yearly downloads will reach almost 269 billion.
Free apps will continue to be more popular than their paid counterparts. This year, free apps account for 91% of downloads and that number is expected to creep up to 94.5% by 2017.
Wondering what devices to invest in if you want to keep up with mobile app testing needs? Gartner expects iOS and Android devices to continue reigning supreme. From Gartner:
“Free apps currently account for about 60 percent and 80 percent of the total available apps in Apple’s App Store and Google Play, respectively,” said Brian Blau, research director at Gartner. “iOS and Android app stores combined are forecast to account for 90 percent of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities.
So go buy that new iPhone or Android and start testing!