Tablet Sales (and Fragmentation) Expected to Skyrocket

Tablets-on-the-marketIf you don’t have a tablet now, a Forrester study indicates you likely will have one – if not several – between now and 2017.

Tablets usage statistics are often combined with smartphones, but the sale and adoption rates of tablets alone has seen tremendous growth over the past few years. According to Natasha Lomas, of TechCrunch, Forrester has put out a new forecast for the global tablet market, which predicts tablet sales will continue to grow with a projected annual growth rate of 25.6% between 2012 and 2017:

“Forrester predicts tablets will exceed a worldwide installed base of 905 million in five years’ time, with annual projected sales of 381.23 million in 2017.

…Tablets represent “the most successful branch” of today’s fragmented computer market, according to Forrester, both by penetration rates and diversity of competition within the category. In the future, it’s expecting tablets to power new types of “collaborative computing” behaviour — involving the use of multiple slates or “tablet-like devices” that support multi-user interaction.”

And as tablet sales continue to grow so too will tablet fragmentation, says Lomas:

“...The report also notes that the tablet market is fragmenting across a variety of form factors, OSes, connectivity and accessories — something Forrester expects to continue, as it says ‘buyers don’t hold uniform preferences on tablet sizes’. In other words, it’s  horses for courses where slates are concerned.

So, while many potential tablet buyers (61% of surveyed consumers) gravitate towards “traditional” tablets (i.e. those with screens between 8.9 to 10.1 inches), Forrester notes that smaller slates (7 to 7.9 inches) have a preference share of around 16%. And very large tablets (10.1 inches+) were of interest to a still relatively sizeable 11%. And a full 12% of surveyed consumers didn’t know which size slate to buy yet.”

The variety of tablet screen sizes and other factors pose a big challenge. One that the many developers aiming to build successful applications for the rapidly growing tablet market will need to overcome. Most companies find that ensuring your tablet app works across screen sizes, form factors, OSes, connectivity and accessories can be best accomplished through crowdsourced in-the-wild testing. By knowing how your app functions of the variety of tablets available to users enables you to build an app that works everywhere for every type of tablet.

For more resources on in-the-wild testing, Click Here>>

 

Trackbacks

Leave a Reply

Your email address will not be published. Required fields are marked *