With hundreds of thousands of mobile game apps already in the app stores – many of which have already claimed a spot as a user favorite – the competition has never been stiffer.
However, the industry offers a potentially huge opportunity for game-makers. According to a study from Juniper Research, the shifting mobile game market is expected to hit $9 billion in 2016:
“Market intelligence firm Juniper Research says in a recent report that smartphones and tablets are going to be primary device for gamers to make in-app purchases in the future. Juniper projects 64.1 billion downloads of game apps to mobile devices in 2017, compared to the 21 billion downloaded in 2012.”
So how do you launch the next Angry Birds or Candy Crush of the gaming world? Here are 3 factors you should focus on:
#1 Make It Addicting
The ideation process is a critical component in developing a game application that users love. Coming up with a unique concept, as well as building out different features and levels, developers can potentially keep users coming back to their app. However, user acquisition and engagement are perhaps the most difficult part of launching a game app. A new game has to compete with hundreds of thousands of other applications, and as a result the cost of switching has never been lower. This puts a greater emphasis on both creativity and quality.
#2 Master the User Experience
Does your game app work on the iPhone just as well as it works on an Android device? The fragmentation of mobile devices complicates the development process. Game developers need to determine if their game works on different devices and operating systems with a variety of screen sizes and navigation features.
#3 Know Your Audience
Is your app easy to use? Will your users understand your game without significant hand holding? Gamers are not really notorious for reading instructions, so it’s important to develop your game app for your intended audience. Usability testing your app with a virtual focus group that simulates your target audience is a great way to ensure quality before launch. Post-launch your best bet for staying ahead of the competition is to seek out a mobile analytics tool that tells you what your users are saying about your app, which with that data you can thereby make informed decisions to better keep your users engaged.
What do you think is the #1 factor in launching a game app that users love? Share your thoughts with us in the comments section.