Native Apps Dominate User Attention

HTML5 looks like it’s losing the native app vs. mobile web war. According to a new Flurry study, users spend more than two hours a day interacting with apps and only about half an hour on the mobile web. From VentureBeat:

According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we spend an average of 158 minutes each and every day on our smartphones and tablets. Two hours and seven minutes of that is in an app, and only 31 minutes is in a browser, surfing the old-school web.

If you think apps are so popular because they’re replacing people’s utility tools (clocks, alarms, calendars), news sources or other helpful facets of life that used to be segmented, think again. It’s games. We’re spending most of our time with these mini supercomputers playing games. Of the 80% of our time we spend with native apps, 32% is spent gaming and 18% is spent with the Facebook app (not social network apps, just Facebook).

Smartphone Usage graph by Flurry

It’s a good time to be a mobile app tester.

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