We know that shoppers are using their mobile devices, but what exactly are they using them for? Nielsen took a look at mobile’s use in shopping and came up with these stats for smartphones and tablets (as reported by iMobiTrax).
Overall, smartphone owners are three times more likely to use their handset for in-store activities, like claiming mobile coupons (39%) or using shopping lists (40%), compared to tablet owners. …
Tablet owners are also more likely to use their devices to research products before making purchases (68%) and for reading online reviews (53%).
Read more at iMobiTrax >>>