Mobile’s Influence on Holiday Shopping

The holiday shopping season is getting close to the end, so let’s take a look back at how it started this year.

IBM analyzed Black Friday and Cyber Monday shopping as part of its 2012 Holiday Benchmark Report. Here’s a few stats about Black Friday the mobile crowd will find interesting:

  • Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
  • The iPad Factor: The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
  • Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58 percent of consumers used smartphones compared to 41 percent who used tablets to surf for bargains on Black Friday.

See the rest of the report from IBM >>>

And here’s a snippet of a helpful infographic IBM put together about Cyber Monday:

Mobile Shopping

Mobile Shopping by Device

Download the full IBM infographic >>>


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