Ask.com Adds Apps to Search Results

Ask.com App SearchDedicated app stores and search engines aren’t the only place people can go to search for the perfect mobile application. Search engines are jumping on the app discovery bandwagon and Ask.com is joining the trend.

Ask is teaming up with Quixey to pull pertinent apps from across all app markets. Like larger competitors Google and Yahoo! (who already offer this feature), Ask will give searchers the option of narrowing searches to app results, but it will also occasionally return apps in unrefined searches. Here are some details from Boston.com:

An app might appear in the main results, even when a request isn’t explicitly seeking a mobile application. For instance, someone looking for good places to take a hike might see an app for locating trails listed among the results. Or a query for the television series ‘‘30 Rock’’ may highlight apps from Netflix or Hulu that offer entire episodes instead of just listing Web links with information about the show. …

‘‘Apps are gateways to some of the most top-notch digital content out there, so this integration fits perfectly with where our product is headed,’’ said Shane McGilloway, Ask’s chief operating officer. …

The database that Quixey is licensing to Ask is meant to serve as a one-stop shop to find any app available on any operating system. Kagan believes Quixey is better equipped to point out apps that pertain to general search requests because its technology analyzes the tasks programs perform instead of just relying on the words contained in brief descriptions of the software.

‘‘We are trying to show you an app that answers your question, not just an app that matches a word in your request,’’ Kagan said.

Read the full article at Boston.com >>>

The new feature launched today, so make sure your app has some good SEO content in the description.

 

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