iPhone 5 Leads to 33% App Download Spike

Organic search led to increased app dowloadsDespite smartphones being five years old and fairly widely adopted at this point, app sales still surge every time a hot new device hits the market. Whether it’s new adopters making the switch or people upgrading and adding to their app collection, the iOS App Store saw a surge in downloads right after the iPhone 5 reached consumers.

Fiksu, a mobile app marketer, saw the rise in October. Interestingly, the bump was mostly due to organic app searches (rather than paid-promoted apps). Here’s Venture Beat with the report:

The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, rose to 5.4 million daily downloads in October, up 33 percent from September. The Index saw a similar gain following the availability of the iPhone 4S in October 2011, when traffic also surged by a proportional 29 percent.

“October was a month of opportunity for mobile app marketers,” said Micah Adler, CEO, Fiksu. “Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones. …”

Read the full article at Venture Beat >>>

I find it interesting that most of the spike was based on organic search. To me, this suggests that the majority of downloads came from people who were already familiar with iOS devices and the App Store.

It just goes to show that app developers need to consider a lot more than just how their app works. They need to extend testing to more outside, superficial aspects such as icon design and app name and description.

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