Marissa Mayer’s Plans to Mobilize Yahoo

Countless enterprises have revived their business through their mobile strategy. Yahoo – who hired CEO Marissa Mayer away from Google this summer to regain the company’s momentum – is headed in the same direction. According to CNet’s Don Reisinger, Mayer discussed plans last night to push Yahoo to a new focus on mobile:

“The mobile market is growing rapidly, and shareholders are responding favorably to Mayer’s claims that the space is integral to Yahoo’s future growth. At a recent earnings call, Mayer spent an inordinate amount of time discussing mobile and why she believes Yahoo is well-positioned to capitalize. She did it again last night.

We have a terrific set of assets on the web–all the things people want to do on their mobile phone,’ Mayer said, according to Fortune. ‘The interesting thing is when you look at what people want to do on their phone, it’s mail, weather, check stock quotes and news. That’s Yahoo’s business. This is a huge opportunity for us because we have the content and all the information people want on their phones.’

Mayer also acknowledged that there are some things that Yahoo doesn’t have in the mobile space. And to address that, she plans to continue to make ‘acqui-hires,’ allowing her firm to get a mobile company’s top employees, but not necessarily its technology. Late last month, Mayer acquired Stamped, a mobile app that lets users recommend everything from books to restaurants.”

Could a well-executed mobile strategy save Yahoo? Share your thoughts in the comments section.

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