This Thanksgiving it seems Americans are thankful for their mobile devices, as the holiday has now been dubbed by Internet marketer Digitas – “Mobile Thursday”. According to Seth Fiegerman of Mashable mobile shopping is expected to double on Thanksgiving day:
“Don’t be too surprised if you catch one of your relatives shopping on their smartphone during Thanksgiving dinner.
Twenty-eight percent of those who own a smartphone or tablet plan to shop from their mobile devices on Thursday, according to a Harris Interactive survey of more than 2,000 adults on behalf of Digitas. That’s nearly twice the percentage who said they would shop from a mobile device on Thanksgiving in a similar survey conducted last year.
Much of this increase in mobile shopping is being driven by students. Digitas found that nearly 40% of students plan to shop from their phones on Thanksgiving and more than 20% of students said they would actually forego going to a Thanksgiving meal if they knew in advance they couldn’t use their phones.”
This is a great opportunity for mobile retailers, but make sure your native and mobile web apps are tested. A minor bug or glitch could prove very costly. Check out the Digitas Infographic (featured on Mashable) below: