iPhone and Android Owners By-the-Numbers

Device DemographicsUnderstanding your target user demographic is key to successful app development, testing and launch. If you go through the entire SDLC without considering who will actually be using the app, how they’ll be using it and what they want in an app you’re likely to miss some major features.

Just as important as knowing who your target demographic is, is knowing what devices those people are using. You can study and understand your end users, but if you design an app for a device not many of them have it’s all for naught. So who uses what devices? Device/demographic information can be hard to find, but here’s a general look at the age and gender breakdowns of iPhone and Android owners to get you started (from ReadWriteWeb):

iPhone Owners

  • Male: 52% of owners
  • Female: 48%
  • Aged 13-17: 6.5%
  • Aged 18-24: 19.9%
  • Aged 25-34: 26.4%
  • Aged 35-44: 18.7%
  • Aged 45-54: 14.8%
  • Aged 55-64: 7.7%
  • Aged 65+: 6%
  • Bonus Stat: 55% of iPad owners are 35+ years old

Android Owners

  • Male: 51.5% of owners
  • Female: 48.5%
  • Aged 13-17: 5.4%
  • Aged 18-24: 17.2%
  • Aged 25-34: 25.1%
  • Aged 35-44: 21%
  • Aged 45-54: 17.1%
  • Aged 55-64: 9.3%
  • Aged 65+: 5%
  • Bonus Stat: Nearly 55% of Android tablet owners are 35+ years old

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