Usability Problems Force Apple To Kill Ping

Ping, Apple’s social network for music, is nearing an end. As reported by Sarah Mitroff in VentureBeat, the next version of iTunes will be Ping-less.

The service was launched in 2010 by Steve Jobs, but because Ping was not able to gain enough attention from the massive pool of iTunes users, Apple is killing it off.

What was it about Ping that users didn’t like? The VentureBeat article states:

“Ping’s clunky design and lack of a strong social network ultimately lead to its demise. The service didn’t do a great job at masking the fact that it wanted to encourage iTunes purchases, not bring music listeners together. And It didn’t help that while many people use iTunes to manage their iPads and iPhones, most aren’t really happy with iTunes overall.”

A poor user experience is the most common cause of death in the mobile world. Often times, this not only ruins a product, but also the company behind it. Not saying that Ping will be the downfall of Apple, but you get the idea.

So what could have saved Ping’s life? Perhaps nothing. Perhaps the market simply didn’t want/need a social service like this. But a solid round of usability testing couldn’t have hurt, either.

Why do you think Ping failed? Be sure to let us know in the comments section.

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