Kayak recently gained attention for redesigning their website based on the design of their mobile app. It was cool and forward thinking and a good example of responding to users’ wants, but now that’s not good enough.
“Mobile First” is the new buzzword to describe companies that begin as completely mobile entities. Sometimes they go on to incorporate a website, but only after their app is up and running and fairly popular. It’s a difficult thing to do, and impossible if you already have a web presence, but there are a handful of companies getting a lot of attention for successfully pulling off mobile first approaches. Here’s what Read Write Web has to say about the concept behind mobile first:
From a consumer perspective, the top mobile-first companies are all app-centric. These companies provide services that could be done from a PC but provide the service specifically for mobile platforms. Examples include reading news, watching videos, social networking, photography, location and check-ins, and many other similar services. Right now, the top tier of mobile-first companies are the ones that understand that the mobile experience is fundamentally different from a PC experience – and then develop and design their services specifically with mobile interactions in mind.
They even put a list together of “Top Tier” mobile first companies (companies that are finding phenomenal success with their mobile-centric business approaches):
- Lookout Security
- Dolphin HD Browser
Check out more about the mobile first movement at Read Write Web >>>