When users talk, Facebook listens. Here’s a nice recap of the company’s plan to improve their mobile app for Windows Phone (via wired.com):
Facebook outlined Tuesday upcoming updates to version 2.5 of its Windows Phone app. The updated app will add a number of features, including the ability to tag friends and locations, delete posts and comments, tap on active links in a post, and ‘like’ comments — a very popular request. The app will also feature an updated photo comments and likes page, and include threaded messaging in the Windows Phone Metro style.
“We read every comment you submit on Facebook, through email, and through the Marketplace, we use them to plan features for releases and we really appreciate all the work you put into feeding back. We’re listening :-),” stated an official Facebook update (in somewhat fractured English). And listening might be the best plan for Facebook.
Nick Bilton of the New York Times recently wrote a story about how both Facebook and Google are struggling in the mobile space. His thesis is that employees are essentially coddled into staying on campus, and therefore rarely need to use their mobile devices like the rest of us “unfortunates” who have to actually step out into “the real world” to find coffee, food and sunsets.
While not everyone finds this argument convincing, there’s no question that Facebook’s mobile apps need attention. In order to compete in the mobile marketplace and stay relevant, Facebook will need to improve its on-the-go experience.