Step 1: Launch Mobile App. Step 2: ??? Step 3: Profit.

Mobile app success isn’t always denominated in app store stars. Sometimes, success can be counted the old-fashioned way: in dollars and cents. Although one could argue that apps which aren’t tested are apps that probably won’t make any money….but I digress.

Anyway, if you’re looking for tips on how to monetize your mobile app, here are two good pieces of advice from PCWorld. Take a look:

Don’t assume you’re going to be Instagram. Sure, you’d love to have Facebook CEO Mark Zuckerberg ring you up and offer $1 billion for your yet-to-be-monetized application, but the chances of that happening are slim. This is why it’s best to take a long-term view of what has to be done to gradually make your app successful, which invariably means establishing a business plan to monetize your app and thus show venture firms that you will be able to create a steady revenue stream.

File for patents, early and often. In case you haven’t noticed, the mobile world has been consumed by a series of lawsuits and countersuits over intellectual property. That’s why if you think you’ve got a brilliant idea that could be the next big thing, you really need to patent it to prevent imitators from knocking off your app.

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