Until now the best way to score app downloads was to be featured in one of the app stores. And to do this you either A. had to be getting a ton of downloads anyway or B. have an amazing app that happened to get picked up by the people running the store and highlighted in the featured apps area – not an easy feat. But now a new movement of optimizing apps for search is getting into full swing. I wrote a few months ago about optimizing your app name for easier on-device searching (after it’s already been downloaded). Now that concept of app optimization is being put into practice with an eye toward app store searches, this time targeting the keywords used to describe an app. From TechCrunch:
With over 600,000+ iOS applications, and now some 450,000 on Android, the real challenge for developers is having their app surfaced higher than hundreds of other competitors in the app store search results. Doing this correctly involves ASO, or app store optimization. It’s basically SEO repurposed for mobile….
Created by AppStoreHQ, where it’s been tested internally for several weeks, the [App Store Optimization Keyword Volume estimator] tool tells app publishers how frequently a query is being searched for in the app store.
To use the tool, developers enter their app’s URL, and those from their competitors. The software will then analyze the metadata of the apps entered and make recommendations as to the most important keywords to use. This will help you see, for example, if your competitors are focusing on a particular keyword that you may be missing. It will also show you how frequently that term is being searched across app stores.
In addition to showing the keyword suggestions, the utility also shows your app’s current ranking in a chart, a graph of rankings over time, the current top 10 apps in the category and more.
Read the full TechCrunch article >>>