Have trouble finding that new tune in the all-encompassing Android market? Not any more! Google has separated its offerings by media and tagged them all under the new “Play” umbrella. I’ll let engadget explain:
The Android Market has morphed significantly since its inception, which now allows users to purchase books, music and rent movies, all from within a hub that was originally designed for just apps. To recognize this fundamental shift — and emphasize the availability of content for sale — Google is launching a new platform known as Google Play. The move hints at a strategy shift from just Android to the cloud as a whole, and establishes an umbrella brand for the diverse content sold by Google. For example, its Books, Music and Videos apps will now become Play Books, Play Music and Play Movies, while the Android Market itself will take on the moniker of Play Store. Users of Android 2.2 (and above) should notice the software update within the next few days, although other than the new name, initial changes should be minimal. We’re also to be on the lookout for a new “Play” tab within the top toolbar of Google’s website. To mark the occasion, the company has announced a promotional “Seven Days to Play” sale, which will tease would-be shoppers with discounted apps, books, movies and music throughout the week. For an additional peek at what’s in store, you’ll find the gallery below and a video after the break.
The question now is, will this help or confuse users? What if you want a music playing app? Do you look under “music” or in the “Play Store?” Or does this make it easier to navigate? Will the “play” tag (with its fun, gaming connotation) trip up new users looking for a professional app? As testers – and thus people who use their mobile devices quite a bit – what do you think?
P.S. What do you think of the UI? From the pictures I like it, it looks easy to navigate. (You can check out a photo gallery at engadget.)