Android Seeks World Domination

Android Stand at Mobile World CongressIn conjunction with Mobile World Congress that’s going on in Spain right now Google announced that there are more than 300 million active Android devices around the world, and the number is swiftly growing. Here it is straight from Google’s blog:

With a year-on-year growth rate of more than 250%, 850,000 new Android devices are activated each day, jetting the total number of Android devices around the world past 300 million. …

Last year at Mobile World Congress (MWC), we announced that there were more than 150,000 apps in Android Market. That number tripled to more than 450,000 apps today, with over one billion app downloads happening every month.

On a separate note, a recent study found that a good number of those 450,000 apps are downloaded by Android users for free. Strategy Analytics conducted a survey and found that free Android apps account for a higher percentage of downloads than free iOS apps (in their respective markets). Blackberry users come in right between Android and iOS users in terms of downloading free apps. Here’s a recap of the survey from PC World:

A new survey released today by Strategy Analytics found that 89% of mobile applications downloaded by U.S. Android users and 92% of apps downloaded by Android users in Western Europe were free. By contrast, free apps accounted for just 73% of apps downloaded by iPhone users in the U.S. and 72% of apps downloaded by iPhone users in Western Europe. Meanwhile BlackBerry users on both sides of the Atlantic reported that 80% of the apps they downloaded onto their devices were free.

So what’s to account for so many Android users acting as mobile app freeloaders? Strategy Analytics analyst Chris Dodge says that it mostly comes down to the greater availability of free applications on the Android Market compared with the Apple App Store of the BlackBerry App World. Dodge also speculates that Apple users are used to paying higher overall prices for their mobile devices than Android users and are thus more willing to spend money on mobile applications. …

Interestingly, having greater access to more free apps doesn’t mean that Android users download more overall apps onto their devices than iPhone users. Strategy Analytics found that U.S. Android users downloaded an average of 31.9 apps onto their phones while EU Android users downloaded an average of 38 apps. U.S. iPhone users, by contrast, downloaded an average of 48.4 apps on their phones while EU iPhone users downloaded a whopping 64.4 apps on average to their smartphones.

Get more details at PC World >>>

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