There is no doubt that mobile app usage is climbing at incredible speeds, but will the result of that be the end of the web? And if so, is that something that is concerning? Matthew Ingram provides some great insight into the discussion in his post here.
As the two infographics in the article display, mobile usage has surpassed desktop, with nearly 86% of mobile time usage being spend in applications rather than the mobile web. App usage provides companies with far greater control over the user’s experience, so clearly it is more popular from the company’s point of view. As a result, users of course get a much better experience using applications over the mobile web, which is not being focused on by developers.
Apps Vs. Web – Does it Matter?
One of the main concerns to an increased movements to applications over the mobile web is that apps are controlled by a very few number of main players in the industry. Google and Apple control a vast majority of apps in their markets, and can influence what apps become more popular or are even allowed to exist. Google just recently pulled the number 1 paid app from the market (because it was a scam) showing the power it ultimately holds over individual applications. Of course this was done for a good reason, but it is easy to see how people could be wary of potential abuse.
Bad intentions aside, the app market is begging to foster a “rich get richer” mentality. The apps that are chosen to be placed on the homepage of the markets obviously get bigger and more popular. Related apps (made by the same companies) are dragged upwards with them, thus perpetuating the cycle. This is making innovation more difficult amongst app developers.